About Us – DWS

What We Offer

Innovative SEO Solutions for Digital Growth

At DWS, our goal is simple: empower our clients to reach new heights of success.

We know that scaling a business online is no easy feat. You need the right people to help you take something good and make it great, and we’re here to do just that.

Our team of experts offers full-scale SEO solutions for brands, agencies, and in-house marketing teams. Think data-based results, 100% transparency, unparalleled assistance, and unbeatable value.

Here’s a quick look at what you get when you partner with us:

Link-Building
Access to over 250,000 publisher connections across various niches to equip your brand with ethical, high-authority white-label backlinks.
Digital PR
Data-driven campaigns to make your brand gain link placements that no one can replicate, providing a unique way to get featured on high-authority magazines.
Technical SEO
Site audits and optimizations that bolster your content foundation
On-page SEO
Thorough keyword research, contextual internal linking, and in-depth content optimization to offer higher relevance to site visitors
Content Creation
End-to-end content plans for SEO-friendly landing pages and website copy that drive engagement.

Meet Our Experts

Our people-first approach is at the core of who we are. From the passionate leadership team to the skilled operations department, team DWS is dedicated to helping you take your business to the next level.

Leadership

Vaibhav Kakkar

Founder and Group CEO - DWS Group

Dawood Bukhari

CEO - DWS

Tarun Gogia

Head of People Operations

Raghav Tayal

Head of Research and Development (R&D)

Sales and Marketing

Ranmay Rath

VP of Strategic Partnerships

Austin Willman

Partnerships Manager

Ani Hoang

Global Marketing Lead

Minn Bui

Podcast Manager

Operations

Md. Mudassir

CFO

Varun Singh

Head of Project Management

Trapti Suriyal

VP - Operations

Sana Naaz

Associate Vice President of Content

Aditi Jaina

Growth Marketing Manager

Nikhil Sharma

Senior Designer Manager

Sumant Saurabh

Head of Development

Who We Work With

We partner with ambitious agencies and brands who are ready to take their search visibility to the next level.

Agencies

We act as your behind-the-scenes SEO team. Whether you're looking to scale link-building, fuel digital PR, or hit ambitious SEO KPIs, our team becomes a seamless extension of your agency.

Brands

Are you a marketing team looking for reliable white-hat link-building or technical SEO support? We’ve got you covered. Think discreet work that doesn’t require your constant attention, but gets you the expected quality.

What Sets Us Apart

“Can Do” Attitude

At DWS, we’re go-getters by nature. Challenges fuel us, deadlines sharpen us, and bold goals keep us moving. We don’t wait for solutions, we make them happen! We operate on the same philosophy that shaped our early days: You bring the vision, and we deliver. If there’s a way—we’ll find it. If there isn’t—we’ll build one.

The Ability to Adapt and Evolve

Search never sits still—and neither do we. With two decades of constant reinvention behind us, we move fast, adapt faster, and turn industry shifts into client wins. We leverage our industry experience to empower our clients. With DWS by your side, you will weather the changes confidently and pivot seamlessly. read more.

Our Customer-Centric Approach

You want to fly high, and we want to watch you do it. We work as an extension of your team, around the clock, to give you ROIs that make you smile big. Your wins are our wins, and we are dedicated to forging long-term partnerships.

DWS Highlights

We Know the Agency Business Inside and Out.

Take a look at our acquisitions that are driven by our commitment to accelerating digital growth:

RankWatch
Today, Rankwatch is trusted by marketing agencies in 100+ countries—thanks to key features like website audits and the RankWatch Rank Tracker, which help brands achieve better visibility online. Plus, our experts use this platform to provide cutting-edge white-label SEO services for our clients.
HREFLang Builder
In June 2024, we acquired HREFLang Builder, a comprehensive tool that simplifies international SEO and automates HREFLang XML sitemaps. Today, HREFLang Builder is a go-to solution for enterprise companies to mitigate website traffic cannibalization and rely less on manual work.
India SEO Conference
We’ve acquired a landmark event: the India SEO Conference. It's not just another conference - it's India's first international SEO event, bringing together global experts to elevate the entire SEO community in India, welcoming speakers and guests from across the world.
Global Agency Leaders
DWS helps increase profits through white-labeling, but our agency clients still have a hundred other plates to spin. That's why we've partnered with Agency Owner Network to form Global Agency Leaders - a community where founders grow through collaboration. Scale without being the bottleneck. Grow your SEO agency into a sellable, operator-run business in 36 months or less - with SOPs, partnerships, and proven systems that free you from the day-to-day while increasing profitability. If you’re a growth-stage SEO founder building an acquirable business, apply to join here.