In this episode of E-Coffee with Experts, Ranmay speaks with Will Newland, Founder & Managing Director at SoBold, a London-based high-performance WordPress design & development agency.
Will walks us through his eleven-year journey from freelance marketer to leading a 25-person agency, and reveals the client-first playbook that built SoBold: outstanding communication, empowering handovers, bespoke delivery and a refusal to lock clients into short-sighted retainers.
We dive into practical retention strategies (how giving clients control actually increases long-term engagement), the hard lessons of shifting from high-volume small projects to fewer enterprise engagements, and how to qualify leads that are “enterprise ready.”
He also explains how SoBold baked SEO and LLM/AI visibility into design and development — including measuring presence across chat models, aligning technical builds with content strategy, and why quality remains the core signal for both search engines and LLMs.
If you’re a founder, product leader, marketer or digital agency owner wondering how to scale responsibly, improve client lifetime value, or future-proof your website for AI-driven discovery — this episode is for you.
Takeaways:
- This trend starting seven months ago has been very prevalent.
- Our SEO team and our dev team are well versed about trends.
- We've built our own internal systems to help with SEO.
- Client awareness is crucial before working with us.
- Keyword research is essential for client visibility.
- Design and development decisions are influenced by SEO.
- Everything we do is measurable in our approach.
- Internal systems provide valuable insights for clients.
- Staying updated on LLMs is vital for success.
- Collaboration between teams enhances overall effectiveness.