In this episode of E-Coffee with Experts, our host Austin Willman sits down with Vinay Kevadiya, CEO at Upmetrics, to unpack how founders can use AI, SEO, and LLM visibility to drive real business growth in 2026 and beyond.
Vinay shares his journey transitioning from a service-based agency to a SaaS product, including the failures that shaped Upmetrics’ success. We dive deep into how AI-powered business planning removes friction from financial forecasting, helping non-accountants confidently plan for profitability, cash flow, and ROI.
You’ll also learn why LLMs like ChatGPT send fewer users than Google, but far higher-intent buyers, and how platforms like Reddit, Quora, and YouTube are now critical for earning AI citations.
Vinay explains how brand mentions outperform traditional backlinks, why niche relevance beats high-authority links, and how focusing on MOFU and BOFU content leads to higher conversions even when traffic declines.
If you’re a founder, marketer, or operator navigating SEO, AI search, business planning, or go-to-market strategy, this episode is packed with actionable insights you can apply immediately.
Takeaways:
- The transition from service to product was driven by market needs and personal experiences.
- AI integration has made the business planning process more efficient and user-friendly.
- Community engagement on platforms like Reddit and Quora is crucial for visibility.
- Niche relevance in link building is more important than high authority links.
- Analyzing traffic and conversion metrics helps refine content strategies.
- AI can assist in financial forecasting, making it accessible for non-accountants.
- Focusing on bottom-of-funnel content can lead to higher conversions.
- Future plans for Upmetrics include launching new features for market research.
- Building a sales outreach program is a key initiative for growth.