In this episode of E-Coffee with Experts, our host Austin chats with Urim Kodra, Search Engine Optimization Consultant at Inspire Digital Agency, breaks down how modern search has shifted from keyword hunting to owning entities, and what founders, marketers, and heads of growth must do to stay visible in a post-AI world.
Urim explains why user-generated content (UGC) outranking expert pages doesn’t mean defeat, it means a new playbook: build deep, mapped libraries of content that answer every customer question, create contextual internal linking (links as citations), and gather first-party evidence and contextual backlinks to establish authority.
He walks through question maps, topic clusters, schema, site architecture, and the single most important advantage companies have: consistency.
If you manage SEO, product content, or growth, this conversation gives practical tactics for predictable organic results, how to structure content, how to prioritize link outreach, and what technical foundations still matter (speed, clean URLs, structured data).
Takeaways:
- What people are doing wrong now, are still focusing on the wrong thing
- Grabbing and writing as much content as possible without context
- We cannot make it predictable if you're randomly posting rarely
- If we go after specific entities, specific clusters, and we know what we're doing
- We are making our operations predictable
- Answering the right questions is crucial
- Align with business goals to create effective content
- Consistency is key in content strategy
- Context is essential for meaningful content
- Focusing on quality over quantity leads to better results