In this conversation, Ani chats with Steven Khanna to dive into the intricacies of B2B sales, exploring the transition from B2C experiences, the importance of building genuine relationships, and the strategies for effective outreach. Steven shares insights on managing decision-making delays, the significance of first impressions, and the resilience required in sales. He emphasizes the need for salespeople to ask the right questions and take personal responsibility in prospecting, while also discussing his new venture as a sales trainer. Watch the episode now!
Takeaways:
- Building relationships is key in sales
- First impressions can make or break a deal
- Patience is crucial in outreach efforts
- Quality outreach is more effective than quantity
- Understanding decision-making timelines is essential
- Sales requires resilience and a sense of humor
- Asking the right questions can clarify lead potential
- Personal responsibility in prospecting is vital
- Sales strategies should be data-driven and target-focused
- Continuous learning is important for sales success