In this episode of E-Coffee with Experts, our host Ranmay chats with Shawn Johnston, Founder of ReFoundry and Principal at Forge & Smith, about how agencies and marketers can stay competitive with low code platforms, AI-powered content, and smart web design.
Shawn shares how he scaled from $1,500 Craigslist sites to running a top WordPress agency, and how his team now creates full-site content in just a few hours. We also dive into why most agencies struggle to systemize their work, how tools like Gutenberg, Webflow, and Framer are changing the game, and what really makes a website convert.
Plus, you’ll hear a great client story about how low code unlocked faster, more creative marketing. If you’re a founder, marketer, or agency leader looking to level up your SEO strategy and digital workflows, this episode is packed with insights.
Takeaways:
- AI is not going to take your existing manual process and automate it for you.
- Low code implementation is one of the most effective bridges for automation.
- Design without strategy is just decoration.
- Wayfinding is crucial for user navigation on websites.
- Simple language enhances user experience.
- AI content creation requires human editing for quality.
- Low code supports iteration and ongoing evolution in web design.
- Agencies often misunderstand low code as low quality.
- Successful web design starts with strategic planning and user analysis.
- Transforming businesses with low code creates freedom and efficiency.