In this episode of E-Coffee with Experts, our host Austin Willman sits down with Rob Timmermann, Founder & CEO of Timmermann Group, to break down what SEO really looks like in a post-AI world.
Rob explains why traditional funnel thinking is broken, how his team shifted to a flywheel model, and why conversions, not traffic, are the only KPI that matters. They dive deep into post-AI SEO strategy, including information architecture, internal linking, offsite authority, brand mentions, and why the noisiest brands win in generative search.
You’ll also hear Rob’s perspective on leadership in 2026, hiring for excellence, managing performance in an AI-driven economy, and why most SEO agencies fail to deliver real business results.
If you’re a founder, CEO, CMO, or agency owner trying to figure out how to win visibility in Google, ChatGPT, and beyond, this conversation is a must-watch.
Takeaways:
- Instilling a culture of excellence is crucial for agency success.
- Hiring for attitude can be as important as hiring for skill.
- Post-AI, SEO strategies must adapt to new technologies.
- Technical foundations of SEO are essential for success.
- Content creation should focus on clarity and internal understanding.
- Building offsite authority is key to SEO success.
- SEO education for CEOs is vital for informed decision-making.
- Client acquisition strategies must evolve with market changes.
- Embracing change and innovation is necessary for agency growth.