In this episode of E-Coffee with Experts, our host Austin Willman chats with Rebecca Gross, GTM & AI Optimization Specialist at Goodie AI, about what visibility really looks like in a zero-click, LLM-driven world.
Rebecca breaks down why old SEO metrics like traffic and impressions don’t tell the full story anymore, and why things like AI visibility, citation share, and brand authority are becoming the metrics that actually matter. She also explains how platforms like ChatGPT, AI Overviews, Gemini, and Perplexity all work differently — and why using the same strategy for all of them is a mistake.
In this episode, you’ll learn:
- Why human-first content wins over short-term SEO tricks
- Why earned media and PR now play a huge role in AI search
- How brands and agencies should rethink competitor analysis
- What fast-growing agencies are doing differently with AI search
- How LLMs influence conversions without sending website traffic
- On-site content changes that help AI understand and use your site
If you’re a founder, SEO, marketer, or agency leader trying to stay ahead of AI search, this episode will help you understand what’s really happening — and how to position your brand before your competitors do.
Takeaways:
- Goodie is an AI optimization and visibility platform.
- Visibility is crucial for all brands in the digital space.
- Conversions from LLMs are significant and should be tracked.
- Brand voice and recognition are essential for driving traffic.
- Quality content enhances authority and visibility.
- Stakeholder buy-in is critical for implementing AI strategies.
- Researching directly from sources is vital for accurate insights.
- Fast-growing agencies adapt quickly to new AI trends.
- On-site optimization is key for improving AI visibility.
- Customizable strategies are necessary for different business needs.