In this episode of E-Coffee with Experts, our host Austin Willman sits down with Ramón Cordero Amado, Head of Global SEO at Holafly, to break down how modern SEO leaders are adapting to AI, LLMs, and brand-driven search visibility.
Ramón shares how his background in journalism shaped a user-first SEO mindset, why traffic without revenue is meaningless, and how SEO teams must rethink success metrics in the era of AI Overviews, ChatGPT, and Perplexity.
You’ll learn how Holafly approaches:
- SEO measurement beyond rankings
- Brand visibility inside LLMs
- Prompt-based search vs keyword research
- Topic-driven content strategies
- Localization mistakes most global teams make
- SEO’s growing alignment with PR and brand teams
- Preparing for AI-powered commerce and search experiences
If you’re a founder, marketing leader, or SEO professional trying to future-proof your strategy for 2026 and beyond, this conversation will change how you think about search.
Takeaways:
- The user should always be the focus in SEO strategies.
- Revenue is a more important metric than just organic traffic.
- AI is changing the rules of SEO measurement.
- Brand visibility is crucial in the age of LLMs.
- Social media engagement is part of the SEO strategy.
- Content must be localized for different markets.
- Clear communication of strategy is essential for team alignment.
- Future SEO initiatives should focus on AI and LLMs.
- Understanding the customer journey is key to effective SEO.
- Collaboration between SEO and PR departments is necessary.