In this episode of E-Coffee with Experts, our host Victor Julio Coupe sits down with Greg Perotto, Head of Global Marketing at Poggio. Greg’s got an impressive background; he’s led marketing at big names like T-Mobile, DocuSign, Hootsuite, and more. Now, he’s helping early-stage startups grow fast with smart strategies and a whole lot of heart.
Greg breaks down why most sales pitches today fall flat and how sales teams can actually stand out using AI-powered tools.
They also talk about what it really takes to scale a startup, from getting the go-to-market strategy right to building a strong company culture that puts people first. Greg shares real stories from his own journey and drops a ton of advice for founders, marketers, and leaders who want to do things differently.
Whether you’re into SEO, sales, or just figuring out how to grow a business in 2025, this is one of those episodes that’ll get your wheels turning. It’s honest, inspiring, and packed with takeaways you won’t find in your typical blog post.
Takeaways:
- Real growth comes from real conversations.
- Poggio uses AI to enhance sales effectiveness.
- Research is crucial for informed sales pitches.
- AI tools like Poggio are purpose-built for revenue leaders.
- Company culture should prioritize customer success.
- Empowering teams leads to better performance.
- Aspirational goals inspire employees and customers alike.
- Investing in startups requires a focus on culture and market fit.
- Red flags in company culture can hinder success.
- Corporate social responsibility is essential for modern businesses.