In this episode of E-Coffee with Experts, host Ranmay sits down with George Kowalewski, Director of AI & Innovation at Brandnation and EXPRE, to explore how agencies can transform into AI-first digital powerhouses.
George breaks down his journey from a traditional web agency model to an AI-driven culture, revealing how his team built repeatable AI workflows to automate research, estimation, and web development — without losing the human touch.
You’ll learn:
- → How to identify AI use cases that deliver measurable results.
- → The best tools for building agent-tech workflows (like Make.com, N8N, and Lindy).
- → The real challenges of AI-generated websites — and how to fix them.
- → Why “AI won’t take your job, but people using AI will.”
- → What AI-augmented coding means for developers and clients.
- → The core skills that will define AI-driven marketers in 2026.
Whether you’re a founder, marketing leader, or agency owner, this episode gives you a practical playbook to turn AI enthusiasm into real execution.
Takeaways:
- 78 % of businesses claim to be using AI and only 1 % actually achieve repeatable outcomes.
- 95 % of AI pilots fail, indicating a significant gap in successful implementation.
- The 1 % that succeed often take a unique approach to AI.
- Successful AI implementation requires more than just off-the-shelf solutions.
- Thoughtful data integration is crucial for effective AI outcomes.
- Keeping up with the latest developments in AI is essential for success.
- Businesses need to invest time and interest in AI strategies.
- The key differentiator in AI success is a tailored approach.
- Understanding the unique needs of a business can lead to better AI outcomes.
- AI should be seen as a tool for innovation rather than just a trend.