In this episode of E-Coffee with Experts, our host Ranmay chats with Eddie Castillo, Founder of Altered State Productions, about how he built a full-service marketing agency without relying on paid ads.
Eddie shares how he scaled his agency using a SaaP (Service-as-a-Product) model, SEO-driven strategies, and short-form content that feeds long-form engagement. He dives into the power of authentic brand storytelling, using AI tools to streamline video production, and the secret behind his high-retention client base.
Whether you’re a founder, CMO, or SEO strategist, this episode is packed with practical tips on content marketing, link building, brand identity, and scaling smart.
Takeaways:
- Big wins: clear pricing and hiring top talent.
- Short videos are great for grabbing attention.
- AI helps edit, but creativity still matters most.
- Real stories and authenticity set brands apart.
- A strong voice and visuals make a brand stand out.
- Interactive content makes brands feel more relatable.
- Real wins through case studies.