In this episode of E-Coffee with Experts, host Victor Coupé chats with Dobrosława Gogłoza, Managing Director of Pomagam.pl, Poland’s biggest crowdfunding platform, and a former NGO founder who learned to scale impact like a startup.
Dobrosława unpacks how a donation site can out-compete venture-backed tech, why Eastern Europe’s friction-free payments create a hidden edge, and how small UX tweaks unlock floods of generosity.
She details the missteps that keep most fund-raisers broke, shares her field-tested playbook for building trust online, and explains why Paul Graham’s “do things that don’t scale” still wins in 2025.
We also dive into leadership mindset: avoiding marketer burnout, mixing profit with purpose without apology, and staying defiantly optimistic in a world wrestling with war, AI upheaval, and climate shocks.
If you run a mission-driven startup, or just want your marketing to matter, grab a coffee and hit play.
Takeaways:
- Combining social impact with business growth is essential.
- The donation market is highly competitive, especially in Poland.
- Technology plays a crucial role in enhancing crowdfunding efforts.
- Building trust in donation platforms relies on human connections.
- Successful fundraisers serve as the best advertisement for platforms.
- Engagement in work is linked to the positive impact of the organization.
- Cultural perspectives influence trust in philanthropic efforts.
- Storytelling is vital for effective fundraising campaigns.
- The future of social impact is intertwined with global challenges.
- Creativity and action are necessary to create meaningful change.