In this episode of E-Coffee with Experts, host Ranmay chats with Desirae Haluk, Founder & Chief Queen Bee of Clairant Services, to uncover the untapped power of webinars for lead generation and predictable revenue growth.
With a background in neuroscience and a transition into corporate marketing, Desirae shares how she built a thriving agency focused on webinar marketing after noticing how effective they were at generating high-quality leads.
She breaks down why most companies fail with webinars, how to structure one for maximum engagement, and the exact follow-up process that turns prospects into paying clients.
If you’re tired of one-off webinars that go nowhere and want a consistent, scalable way to grow your business, this episode is packed with actionable advice you can implement right away. Whether you’re a founder, marketer, or sales leader, her insights could revolutionize how you think about virtual events.
Takeaways:
- Webinars are a top-quality lead generation tool.
- Preparation time is crucial for successful webinars.
- Engaging the audience through polls and surveys enhances webinars.
- Follow-up is essential after webinars to convert leads.
- Nurturing leads requires a multi-channel approach.
- Starting small with webinars helps build confidence.
- Quality content is more important than direct selling in webinars.
- Evergreen content can continue to generate leads over time.
- Consistency in webinars can lead to predictable revenue streams.