In this episode of E-Coffee with Experts, our host Austin Willman sits down with Dave Carlson, President at Wildflower Cases, to unpack how a family-run ecommerce brand scaled globally by committing to one thing most businesses quit too early: consistent content creation.
Dave shares how Wildflower evolved from handmade phone cases into a culture-driven brand with loyal customers, viral collaborations, and organic growth fueled by social media, SEO, and brand storytelling. He explains why Wildflower sees itself as a content production company that happens to sell phone cases, and how that mindset has driven 14+ years of sustained growth.
The conversation also dives deep into:
- How AI is reshaping SEO and consumer behavior
- Why ChatGPT is becoming a new “search engine”
- What ecommerce brands must change post-Black Friday traffic shifts
- How collaborations drive backlinks, trust, and authority
- Why transparency matters more than ever in the AI era
- The danger of building businesses alone with AI
If you’re a founder, marketer, SEO, or agency owner navigating ecommerce, content marketing, organic search, or AI-driven discovery, this episode is a must-listen.
Takeaways:
- 30 years in technology feels like 200 years.
- Content creation is essential for e-commerce success.
- Wildflower Cases started as a family venture.
- Consistency in content production is key.
- Collaborations can significantly boost brand visibility.
- AI can enhance efficiency but may reduce critical thinking.
- Transparency is crucial in today's business environment.
- Building relationships is vital for SEO and backlinks.
- Family dynamics play a role in business decisions.
- Wildflower Cases aims to expand beyond phone cases.