In this episode of E-Coffee with Experts, we sit down with Daryl Hatton, CEO at ConnectionPoint, the mastermind behind $350M+ raised!
He reveals the real secrets to getting donations, why trust is the new marketing, and how to craft a story that moves people to act.
Daryl also tells us why most campaigns don’t work out. It’s usually not about a bad cause, but because the story just isn’t clear! He digs into how people decide to donate, explaining why showing what a contribution does is way better than just talking about why you’re raising money.
If you’re a founder, marketer, or just want to make a bigger impact, this is a must-watch!
Takeaways:
- Market uncertainty affects charitable giving significantly.
- People are more likely to donate when they see tangible results.
- Storytelling is crucial for successful fundraising campaigns.
- Donor behavior can be unpredictable and varies by campaign.
- Niche marketing can lead to better fundraising outcomes.
- Community support is essential for crowdfunding success.
- Social media plays a vital role in campaign visibility.
- Generosity should be a core value for fundraising platforms.
- People are naturally inclined to give when they feel connected to a cause.