In this episode of E-Coffee with Experts, our host Austin Willman sits down with Bhushan Satghare, Sr SEO Director at Impressive, to break down how enterprise brands are adapting their SEO strategies for AI-driven search, Google core updates, and changing user behavior.
Bhushan shares why traditional SEO tactics are no longer enough, how digital PR impacts visibility in AI overviews and LLMs, and why budget constraints are creating a growing gap between SMB and enterprise SEO performance. They also explore the growing overlap between SEO, UX design, and CRO, and why poor landing page experiences can silently kill rankings.
You’ll learn:
- How enterprise SEO differs from SMB SEO today
- Why CRO and design are now essential for SEO success
- How to diagnose traffic drops after Google core updates
- How to analyze ranking losses using page types and intent
- Why commercial-intent keywords should come first
- The SEO tools Bhushan uses to monitor performance at scale
This conversation is a must-watch for founders, CMOs, SEO leaders, and marketers who want to future-proof organic growth and turn traffic into revenue.
Takeaways:
- Cube Exchange offers a unique hybrid model in crypto.
- The crypto marketing landscape requires flexibility and quick reactions.
- Understanding the customer is crucial for effective marketing strategies.
- Multi-touch attribution is key to understanding channel effectiveness.
- LinkedIn is an underrated channel for institutional marketing.
- In-person events can drive significant ROI in financial marketing.
- AI tools can enhance productivity but must be used wisely.
- Building authentic relationships is essential in the crypto space.
- The marketing landscape is evolving with new technologies and strategies.