In this episode of E-Coffee with Experts, our host Austin sits down with Cai Simpson, Managing Director at Victory Digital, to explore the fast-changing world of SEO, AI search, and the rise of generative overviews.
Cai reveals how he built Matrona, a new tool designed to track AI citations, find hidden keyword opportunities, and show how brands appear inside conversational search results.
He also shares why human-created, unique content continues to outperform AI-generated text, how agencies can stay competitive, and what metrics businesses should truly focus on in a post-AI SERP landscape.
This episode breaks down SEO fundamentals, practical tactics, and real-world insights that founders, marketers, and agency leaders can apply right away.
If you are a founder, marketer, or agency leader looking to understand how AI is reshaping search, and how to stay ahead, this episode is a must-watch.
Takeaways:
- SEO is not dead; it's evolving with new technologies.
- Focusing on the fundamentals of SEO is crucial for success.
- Backlinking remains a vital component of SEO strategy.
- AI is rapidly changing the landscape of digital marketing.
- Unique and original content is essential for visibility.
- Networking and building relationships are key for agency growth.
- Marketers should not rely solely on organic traffic.
- Continuous learning and adaptation are necessary in marketing.
- Understanding AI's impact on SEO is important for future strategies.
- Diversifying marketing strategies can lead to better results.