In this episode of E-Coffee with Experts, host Ranmay chats with Bryan Wisotsky, Founder of Sky SEO Digital, about building a thriving SEO agency in today’s AI-driven search world.
Bryan shares how he went from answering a Craigslist ad to running his own agency, lessons from two recessions, and the strategies he uses to win clients and keep them long-term. He reveals how to create future-proof content, approach link building in 2025, balance SEO with PPC, and adapt to automation without losing the human touch.
If you’re a founder, marketer, or business leader navigating the evolving digital marketing landscape, this episode is packed with actionable insights you can use right now.
Takeaways:
- He learned the basics of SEO through hands-on experience.
- Freelancing and networking were crucial in building his agency.
- Sky SEO Digital focuses on SEO, Google Ads, and web design.
- Retainer clients are essential for consistent cash flow.
- Content should provide answers and be conversational.
- AI is changing content creation but Google still dominates search.
- Link building remains important, focusing on quality over quantity.
- A multi-channel approach is necessary for effective marketing.
- Founders should embrace AI tools for future growth.