In this episode of E-Coffee with Experts, our host Ranmay chats with Bruce Sharpe, Founder & CEO of Singular Hearing Inc., about how he’s using AI to fix a problem that hearing aids still can’t, helping people hear clearly in noisy places.
Bruce shares the personal story that inspired his app HeardThat, which now has over 1 million user sessions. You’ll hear how he combined cutting-edge AI with a simple, software-based solution that anyone can download, and why that approach was key to scaling fast.
We also dive into the marketing side: how Bruce uses demo content to build trust, why software-first products are easier to market, and how they educate users in a technical but very relatable space.
If you’re thinking about how to use AI, SEO, or content marketing to drive real business results, this conversation is packed with insights.
Takeaways:
- He has a PhD in mathematics and has worked in software.
- Singular Hearing was born from a personal family experience.
- AI technology is crucial for solving hearing challenges.
- The app allows users to experience noise reduction instantly.
- Marketing content should relate to common experiences.
- AI can enhance captioning for media content.
- Future trends in AI are exciting for hearing solutions.
- The conversation emphasized the importance of user engagement.