In this episode of E-coffee with Experts, Austin Willman sits down with Brian Gorman, SEO Director at Sixth City Marketing, to break down what actually works in modern SEO, and why human-first strategies consistently outperform over-optimised, AI-generated content.
Brian shares how Google’s algorithm updates didn’t ruin SEO; they forced marketers to become better communicators, researchers, and brand builders. From leveraging YouTube comments, Reddit JSON files, and negative Google reviews, to running 30-minute monthly expert interviews that generate weeks of content, this episode is packed with practical workflows you can apply immediately.
You’ll learn:
- Why SEO is more like music than math
- How to use AI at the edges, not the center
- Audience research tactics most marketers ignore
- A 30-minute content system that produces blogs, videos, and social posts
- How Google’s “slaps on the wrist” improved marketing fundamentals
- Why ideas matter more than algorithms in 2026
If you’re a founder, agency owner, or marketer trying to win in SEO, digital PR, or AI search, this conversation will completely change how you approach content and growth.
Takeaways:
- Lead with human creativity in SEO.
- Use social media comments for valuable insights.
- Client knowledge management is crucial for effective marketing.
- Great SEO starts with people, not keywords.
- Use AI at the edges, not the core.
- Audience research is bigger than keyword research.
- Google’s algorithm updates made marketers better.
- Unique expertise beats polished perfection.
- 30 minutes of expert time can fuel a month of content.
- Winning SEO is about ideas, not hacks.