In this episode of E-Coffee with Experts, our host Austin Willman sits down with Bhushan Satghare, Sr SEO Director at Impressive, to break down how enterprise brands are adapting their SEO strategies for AI-driven search, Google core updates, and changing user behavior.
Bhushan shares why traditional SEO tactics are no longer enough, how digital PR impacts visibility in AI overviews and LLMs, and why budget constraints are creating a growing gap between SMB and enterprise SEO performance. They also explore the growing overlap between SEO, UX design, and CRO, and why poor landing page experiences can silently kill rankings.
You’ll learn:
- How enterprise SEO differs from SMB SEO today
- Why CRO and design are now essential for SEO success
- How to diagnose traffic drops after Google core updates
- How to analyze ranking losses using page types and intent
- Why commercial-intent keywords should come first
- The SEO tools Bhushan uses to monitor performance at scale
This conversation is a must-watch for founders, CMOs, SEO leaders, and marketers who want to future-proof organic growth and turn traffic into revenue.
Takeaways:
- Digital PR is becoming essential for gaining visibility in the AI-driven landscape.
- SEO and CRO must be integrated to enhance user experience and engagement.
- Bounce rates signal to Google the quality of a website's user experience.
- Balancing multimedia content with page load speed is crucial for SEO success.
- Post-Google update analysis should be methodical and patient.
- Tools like Ahrefs and SEO Gets are valuable for competitor analysis and performance tracking.
- Keyword mapping should focus on commercial intent to drive revenue.
- Understanding user intent is key to effective keyword research.
- A well-structured plan is necessary before conducting keyword research.