In this conversation, Armen Andonian, CEO of Acero Digital, shares insights on the concepts of Rank and Rent and Topical Authority in SEO. He discusses successful case studies, strategies for engaging subject matter experts, and the challenges faced in the Rank and Rent model. Armen emphasizes the importance of link building, scaling operations, and the relevance of topical authority in specific niches. He concludes with advice for aspiring SEOs, highlighting the need for passion and adaptability in the ever-evolving digital marketing landscape. Tune in now!
Takeaways:
- Rank and Rent can significantly increase traffic and conversions
- Engaging subject matter experts is crucial for credibility
- Offering free leads can help build relationships with experts
- Not all leads generated are high quality; manage expectations
- Choosing the right niche is essential for success in Rank and Rent
- Topical authority is more relevant in informational niches
- Contextual link building is more effective than guest posts
- Digital PR can enhance local SEO efforts
- Scaling requires a balance between quality and quantity
- Passion and adaptability are key to success in SEO