In this episode of E-Coffee with Experts, we chat with André Disselkamp, Co-founder of Insurancy, a lean insurance startup that’s flipping Germany’s traditional market on its head, with SEO as the engine.
André shares how he built the company while working full-time, and without ever going to university. He reveals how learning SEO from scratch, writing guest posts, and building backlinks helped them bring in 95% of their customers organically. No paid ads. No aggressive sales.
He also talks about using AI to save time, writing smarter content, and running lean processes with a six-person team. If you’re a founder or marketer looking for a sustainable way to grow, André’s story is packed with insights.
You’ll hear what worked, what totally flopped (like the €150 lead scam), and what early-stage founders should actually focus on.
Plus, how Insurancy keeps clients happy by staying digital, honest, and giving 20% of revenue to good causes.
Takeaways:
- He believes formal education is not necessary for success in business.
- SEO is crucial for acquiring clients in a competitive market.
- Cold calling is often ineffective in Europe compared to the US.
- Building relationships with industry magazines helped establish credibility.
- A sustainable business model can enhance customer loyalty.
- Customer retention is about not being pushy and providing value.
- The insurance industry has a reputation that can be improved with transparency.
- Key person insurance is a significant concern for startups.
- Future growth plans include expanding social media presence and lead generation.