How We Grew Traffic by 239.3% for a Leading Call Tracking Platform Through Strategic SEO

NOTE – To honor the confidentiality agreement, we refer to the featured Printing Company as “XXXXX” in this case study. Our partnership with the client is bound by a Non-Disclosure Agreement (NDA) preventing the disclosure of their identity.

Overview

Our client, a leading provider of Conversation Analytics and Call Tracking software, faced a significant challenge in an increasingly competitive digital landscape. While they offered cutting-edge solutions, their online visibility was falling behind key competitors. At the time of engagement, the client was receiving just 18,000 monthly visitors from organic search—significantly lower than their primary competitor, who was generating 58,000 monthly visitors.

Despite a strong product offering, their digital presence was not reflecting their industry leadership

Key issues included:

• Low organic traffic at 18,000 monthly visitors, far below industry competitors
• Weak SEO strategy with limited keyword reach and rankings
• Unoptimized content with low engagement and few industry-targeted pages

The Challenge: Closing the Traffic Gap in a Competitive Market

At the start of our engagement, our client, a leading provider of Conversation Analytics and Call Tracking software, faced significant challenges in competing against a much larger and more established competitor in their industry.

The core issues that needed to be addressed were as follows:

Traffic Gap with Competitor

Our client was receiving approximately 18,000 monthly visitors from organic search, a relatively modest figure for their industry. However, their primary competitor was attracting 58,000 monthly visitors, more than three times the traffic our client was generating. This disparity was a clear indication that the competitor was performing far better in terms of organic search visibility and traffic generation.

Lagging Keyword Performance

Despite targeting a similar range of keywords as their competitor, our client was not capturing the same level of organic search traffic.

While the number of keywords each company ranked for was nearly identical, the actual organic traffic they attracted from these keywords was vastly different. This indicated that although the client had a comparable number of keywords, the competitor had optimized their pages and content more effectively to rank higher for valuable keywords, leading to more traffic.

Lower Engagement and Conversion Rates

With a traffic gap that large, the client’s engagement and conversion rates were also suffering.. Our client’s website was not ranking as effectively for high-value keywords, and their overall content strategy was not capturing the full attention of their target audience.

This presented two main issues:

• The client was failing to attract quality traffic from the right target audience.
• Even the traffic they did receive was not converting effectively, further limiting business growth.

Inadequate SEO and User Experience Optimization

Our client’s website had significant potential but was not fully optimized for SEO or user experience. Key technical SEO factors like page load speed, mobile responsiveness, and internal linking were underperforming. Additionally, the user interface (UI) design was outdated, affecting usability and engagement. As a result, the website was not offering an optimal experience for visitors, making it harder to convert traffic into qualified leads.

Our Strategic Approach

We implemented a multi-faceted SEO strategy aimed at optimizing the client’s site across key areas that had been identified as essential for traffic growth and user engagement.

1.Homepage Optimization

• We found that the competitor’s homepage was a critical contributor to their high traffic, thanks to superior SEO practices and excellent user experience.
• The homepage was not only optimized for search engines but was also designed to boost user engagement, ensuring both ease of navigation and relevance to visitors.

Implementation

We revamped the client’s homepage by focusing on both technical SEO and content optimization.

Key actions included

Keyword Optimization

Implemented targeted keywords relevant to Conversation Analytics and Call Tracking, improving SEO performance

Enhanced User Interface (UI)

Simplified the site structure for better navigation, ensuring users could quickly find relevant information.

Content Revitalization

We updated content to ensure it was informative, industry-specific, and aligned with search engine intent, providing value to both users and search engines.

This optimization turned the homepage into a significant traffic driver, contributing to higher engagement rates and better rankings in search engine results.

2. Blog Strategy

We found that the competitor was using its blog as a major source of organic traffic. They were capturing long-tail keywords and leveraging trending topics in Conversation Analytics, which helped them rank for high-volume, relevant keywords.

Our expert team can help you transform your blog into a lead generator

Implementation

In response, we developed a robust blog strategy aimed at surpassing the competitor’s efforts.

Key actions included

Topic Selection

Focused on trending industry topics and related keywords while analyzing the competitor’s blog content for themes and keyword opportunities

Surfer SEO Integration

Used Surfer SEO to ensure every post was fully optimized for SEO, targeting long-tail keywords and ensuring that posts would rank well on Google

Content Quality and Depth

Ensured that each blog post went beyond surface-level information, offering more in-depth insights, case studies, and actionable tips to add value for readers

Continuous Monitoring

Actively tracked keyword performance and trends in the sector, adjusting the content strategy as needed to maintain a competitive edge

This blog strategy not only helped improve organic traffic but also positioned the client as a thought leader, further boosting their visibility and authority in the market.

3.Solution Pages

Upon analysis, we identified a critical gap: the competitor had well-developed and SEO-optimized solution pages for each of their key features, driving substantial traffic to these dedicated pages.

The lack of comprehensive solution pages on the client’s site was an opportunity we aimed to capitalize on.

Implementation

We built and optimized solution pages for each of the client’s offerings, ensuring each page was:

Key actions included

Feature-Focused

Dedicated to explaining each product feature in detail, including use cases, benefits, and how the feature solved specific customer pain points.

SEO-Optimized

Implemented targeted keywords, internal linking, and high-quality content to enhance search rankings.

Conversion-Driven

Incorporated strong calls-to-action (CTAs) to drive lead generation and conversions.

These solution pages attracted significant traffic, outpacing the competitor’s similar pages in both organic search rankings and user engagement.

4. Industry Pages

We recognized that the client needed to target specific industries to enhance their visibility and attract highly relevant leads.

Implementation

Developed 8-10 industry-specific pages, each targeting a unique sector that benefited from Conversation Analytics and Call Tracking software. These pages helped the client capture targeted organic traffic from a variety of industries, enhancing their presence in niche markets and ultimately generating higher-quality leads.

Results: Transforming Organic Traffic and SEO Metrics – Before and After DWS Intervention

Before DWS Intervention

Organic Traffic: 18,785 monthly visitors (significantly behind competitors)

Keyword Rankings: Limited keyword visibility

Blog Performance: Moderate traffic and engagement

Industry Pages: No industry-specific pages

Keyword Ranking Improvement

The client saw a 14.4% growth in the number of keywords ranked, rising from 23,683 to 27,093. This improvement allowed them to capture more organic traffic and expand their visibility across a wider set of keywords.

Improved Keyword Rankings

Through strategic homepage optimization, the client’s website now features a more user-friendly interface and SEO-enhanced content, resulting in higher user engagement and better search rankings. This contributed significantly to the overall traffic increase.

Blog Strategy Success

By refining the blog strategy and targeting high-value industry keywords, the blog became a central pillar of the client’s organic traffic growth. The blog now drives significantly higher traffic and has become a critical content asset for increasing the client’s industry authority.

Enhanced Solution Pages

DWS developed highly targeted, SEO-optimized solution pages that have not only matched but in some cases surpassed the competitor’s efforts in attracting traffic. These pages are a vital part of the strategy, driving focused, relevant traffic.

Targeted Industry Pages

The creation of 8-10 tailored industry-specific pages helped the client capture high-quality leads by addressing the unique challenges of various sectors. This initiative played a key role in generating more targeted traffic and improving lead quality.

Conclusion: Driving Long-Term Success with Data-Driven SEO Strategies

The comprehensive SEO strategy implemented by DWS significantly elevated the client’s digital presence. By focusing on homepage optimization, competitive analysis, blog content development, and the creation of targeted solution and industry pages, we were able to close the traffic gap with the client’s primary competitor, even surpassing their growth in some key metrics.

The key to success was not only improving search engine rankings but also enhancing user experience and engagement, which led to greater brand visibility and higher-quality leads.

The client now stands out as a more dominant player in the Conversation Analytics and Call Tracking industry, securing a larger share of organic search traffic and industry recognition.

DWS’s strategic intervention has not only resulted in immediate traffic growth but also laid the foundation for long-term success by providing a scalable, data-driven approach that can continue to drive results as the market evolves.