“just setting up my twttr [sic].”
That’s what Jack Dorsey, the co-founder of Twitter, posted on March 21, 2006. It was the first tweet to have ever existed. Fast-forward 19 years, and now X (formerly Twitter) processes over 500 million tweets a day––that’s over 5700 tweets per second! As of 2025, a whopping 440.2 million people are on X––a testament to its role as the go-to platform for everything under the sun, including breaking news, sports, music, trends, and memes. But this journey was not at all hunky-dory. X has faced numerous regulations (even been banned in a few countries like Russia and Pakistan) over the years.
Despite all the hurdles, X remains the powerhouse of real-time conversations. And that’s not just a hunch––here are the numbers to back it up. Curious to know how and why this microblogging platform offers such high engagement? Let’s dive into the most recent Twitter stats for answers.
Navigate Twitter Stats
- Key Twitter Statistics
- Daily Hashtag Count
- Vertical Videos on Twitter
- Worldwide Users by 2025
- Brand Interaction
- Ad Engagement Levels
- Daily Active Users (DAUs)
- Video Content Performance
- Fake News on Twitter
- Daily Tweets
- 2024 Average Impressions
- Daily Tweet Limits
- Total Visits
- Top Countries Using Twitter
- Twitter Spaces
- Twitter Ad Revenue
- Growth % in 3 Years
- Reply Rate in 2024
- Male Vs Female Users
- Engagement Rate per Tweet
- Best Type of Content for Twitter
- Twitter Age Demographics
- Twitter Communities: Key Metrics
- Twitter After Elon Musk
- Influencer Marketing on Twitter
- Brand Safety Score
- Twitter Bans
Key Twitter Statistics
Here are some key stats on X:
60.9%
X Users are
Males
39.1%
X Users are females
$5.2B
Ad Revenue in 2024
125M
#hashtags Posted Everyday
- 60.9% of the X users are males, 39.1% are females.
- The US (106M), Japan (69M), and India (25M) are the top 3 nations with the highest X users.
- Twitter ad revenue can reach up to $5.2 billion in 2024.
- Between 2021 and 2024, the number of tweets reported grew by 1830%.
- Young adults (18-34) are the power users (70% of total users).
- In 2024, the average number of replies a tweet received was 3.4.
- Twitter usage for influencer marketing campaigns is just 9.9% (one of the least).
- Twitter received 971 government demands when Musk took over. They comply with 808 of them.
- 125 million hashtags are posted on X every day!
- Twitter is banned in 8 countries in the world, like Russia and China.
- 61% of fake news circulates on X, making it one of the leading social media platforms for misinformation.
X (Twitter) Will Have440 MillionWorldwide Users by 2025
A recent Statista report predicts that X (Twitter) will garner 440.2 million users worldwide globally by 2025. The survey predicts that the microblogging platform won’t be witnessing any decline in the coming years. By 2028, Twitter’s user base may cross 500 million users––a 17.32% growth from last year.
There Are Over300 MillionDaily Active Users (DAUs)
Twitter has a massive user base, with around 300 million daily active users on the platform (double the population of Japan and South Korea combined!). In 2023, the platform attracted 368.4 million users. This number dropped by 5% when it garnered only 335.7 million users in 2024. The reason might be the changes in ownership when Elon Musk bought Twitter.
Twitter Processes 500 Million
Tweets Every Single Day
000 Million Tweets in
0 DayFrom news, personal stories, and company updates, people share almost everything on X. If you count these posts in numbers, they’re staggering 500 million tweets every single day! Dissecting this massive number unveils that over 5700 tweets are posted on the platform every second.
X.com is the 9th Most Visited Website Globally
A Semrush survey from August 2024 found that x.com (the new domain for Twitter) receives an average of 4.35 billion total visits a month. This puts the social media giant on the 9th most visited site across the globe. Apart from all these monthly visits, 907 million are unique visitors. The average time per visit falls around 15 minutes, where they visit about 6.34 pages on each visit on average
Fun Fact: Despite being in 9th place in global visits, the average number of pages per visit for x.com is higher than that of Reddit, Wikipedia, and Google, which receive more visits.
In 2024, Twitter Ad Revenue Can Reach
Up to $5.2 Billion
$5.2Billion
In 2021 and 2022, X’s advertising revenue was $4.5 billion. According to predictions, this number can now reach up to $5.2 billion in 2024. But that’s calculated based on X’s growth modeled against social media ad market trends.
61% of Twitter Users Are Male, Rest Are Female
Like every other platform, male dominance can easily be seen on Twitter as well. 60.9% of the users on the platform are male, while females make up 39.1% of the users.
61%
39.1%
Young Adults (18-34) Are the
Largest User Demographics for X
Unlike Facebook, where a massive audience is above 35, Twitter is prominently used by the young population. Here’s a detailed breakdown of the platforms’ users based on their age:
Only 9.9% of Influencer Marketing Campaigns Use X
The Influencer marketing domain has seen an exploding growth after the advent of social media apps like TikTok. Though these short-video platforms are the go-to choice for influencer marketing campaigns, Twitter still makes its place here. Here’s a breakdown of platforms with their share of influencer marketing.
While the competition is fierce among video-centric platforms like TikTok and Instagram, X still remains in the top five when it comes to influencer marketing campaigns.
Around125 MillionHashtags Are Tweeted Daily
A staggering 125 million hashtags are tweeted every day on X. That makes up 25% of all the 500 million tweets posted every day on the platform. So basically, every fourth tweet is posted with a hashtag.
Video Tweets Receive 10X Higher
Engagement Than Text Ones
Visuals perform way better than boring text only. And you can easily see this on Twitter as well. You might not get any sort of traction if you’ve written a one-liner quote.
But if you tweet something with a video, you can get 10 times higher engagement. Not just videos, tweets with images get 150% higher engagement, while GIF tweets see 55% more engagement.
X Posts Generated on Average2121 ImpressionsPer Day
In 2024, X posts generated an average of 2121 impressions 98.24% more than in 2023. But there’s something else to notice here. While impressions increased massively, engagement levels decreased by 38.05% overall. However, along with the impressions, interactions rose slightly by 8.85% as well.
The US, Japan, and India Are the Top 3 Countries With The Highest X Users
The United States, Japan, and India are the biggest users of X. While the states have 106.23 million users as of 2024, Japan has 69.28, and India has 25.45 million users. Let’s look at the top countries using Twitter:
Fun Fact: In the US and Japan, almost 1 in 3 people use Twitter. In Japan, almost every second individual is a Twitter user!
The Number of Tweets Reported
Grew by 1830% in 3 Years
According to Twitter’s recent transparency report, over 224 million accounts and tweets were reported by users in 2024. Comparing this to 2021, the number was 11.6 million, which has skyrocketed by 1830%. However, the number of suspensions didn’t shoot up. In the latter half of 2021, 1.3 million Twitter accounts were suspended. This reached 5.3 million in the second half of 2024–roughly a 300% growth.
The Overall Median Engagement Rate per Tweet is 0.029%
0.029%When it comes to consuming news through social media for most internet users worldwide, Twitter (X) is the most preferable platform. A recent study on US consumers found that 79% of them use X to consume news, whether it is posted, reposted, linked, or screenshotted.
About 70K People Join New Communities
Every Day on X
There are thousands of spaces on Twitter talking about crypto, sports, marketing, and whatnot. With so much diversity available on the platform, people take advantage of it very well. As many as 70000 people join new communities every day on X. This indicates they want to have more productive conversations about the topic they like.
The Brand Safety
Score for X Exceeds
99%
A recent tweet made by the X handle @XBusiness tells that the brand safety rating for X exceeds 99.99%.
Brand safety is like a report card that tells if your company’s ads are not placed next to inappropriate advertisements. For example, a toy company’s ads displayed next to violence-based ads can ruin the company’s identity
A third-party analysis by DoubleVerify and Integral Ad Science gave X a rating of more than 99.99%, marking it as safe when it comes to advertising.
A Twitter User Can Post 2400 Tweets a Day
That’s a lot! People (usually) do not post these many times in a single day. However, there are cases when some have gone into a tweeting spree. For instance, Donald Trump, on 5th Jun 2020, made exactly 200 posts (tweets and retweets) and broke his own record of 142 tweets in a day!
There Are More Than 28 Million Twitter Spaces Right Now
At the end of December 2023, @XData tweeted that there were 28 million Twitter spaces at the time. After a few days, Linda Yaccarino tweeted that there were over 130K spaces on X that very weekend. People spent over 2.4 million hours in those spaces listening to the content.
On Average, Twitter Posts Received 3.4 Replies in 2024
A recent Statista report showed that Twitter posts received 3.4 replies on average in 2024. If you compare this figure to 2023, this number was 1.64. This shows there’s a 107% growth in the reply rate. What does this mean? People are engaging more in the conversations on the platform.
100M Users Engage With X’s Vertical Videos––Half Are Gen Z
The vertical video boom started with TikTok, and every social media giant capitalized on it. Twitter isn’t any different. Around 100 million Twitter users engage with X’s vertical videos. More than half of these people are Gen Z, showing a clear trend that short-form entertainment is Gen Z’s way to consume content.
On Twitter, Users Spend 26% More Time Engaging With Ads
Unlike other platforms, Twitter seems more bearable when it comes to advertisements. That’s probably the reason why people spend 26% more time engaging with ads on Twitter than other platforms. This is good news for those marketing brands that are looking to promote their products or services on the platform.
Twitter is the Leading Platform for Spreading Fake News
A sad reality about X (Twitter) is that it is the leading social platform for spreading fake news, with 61% of the shares, while Facebook follows it with 34%, according to recent research by ISB and CyberPeace.
What makes the most of the fake news on social media platforms? The study found that political fake news is spread the most (46%). After that, general issues (33.6%) and religion-specific fake news (16.8%) are spread the most.
A Twitter User Can Post 2400 Tweets a Day
That’s a lot! People (usually) do not post these many times in a single day. However, there are cases when some have gone into a tweeting spree. For instance, Donald Trump, on 5th Jun 2020, made exactly 200 posts (tweets and retweets) and broke his own record of 142 tweets in a day!
There Are More Than 28 Million Twitter Spaces Right Now
At the end of December 2023, @XData tweeted that there were 28 million Twitter spaces at the time. After a few days, Linda Yaccarino tweeted that there were over 130K spaces on X that very weekend. People spent over 2.4 million hours in those spaces listening to the content.
On Average, Twitter Posts Received 3.4 Replies in 2024
A recent Statista report showed that Twitter posts received 3.4 replies on average in 2024. If you compare this figure to 2023, this number was 1.64. This shows there’s a 107% growth in the reply rate. What does this mean? People are engaging more in the conversations on the platform.
100M Users Engage With X’s Vertical Videos––Half Are Gen Z
The vertical video boom started with TikTok, and every social media giant capitalized on it. Twitter isn’t any different. Around 100 million Twitter users engage with X’s vertical videos. More than half of these people are Gen Z, showing a clear trend that short-form entertainment is Gen Z’s way to consume content.
On Twitter, Users Spend 26% More Time Engaging With Ads
Unlike other platforms, Twitter seems more bearable when it comes to advertisements. That’s probably the reason why people spend 26% more time engaging with ads on Twitter than other platforms. This is good news for those marketing brands that are looking to promote their products or services on the platform.
Twitter is the Leading Platform for Spreading Fake News
A sad reality about X (Twitter) is that it is the leading social platform for spreading fake news, with 61% of the shares, while Facebook follows it with 34%, according to recent research by ISB and CyberPeace.
What makes the most of the fake news on social media platforms? The study found that political fake news is spread the most (46%). After that, general issues (33.6%) and religion-specific fake news (16.8%) are spread the most.
79% Users Prefer X to Consume News and Informational Content
When it comes to consuming news through social media for most internet users worldwide, Twitter (X) is the most preferable platform. A recent study on US consumers found that 79% of them use X to consume news, whether it is posted, reposted, linked, or screenshotted.
Twitter Faced 971 Government Demands
Since Musk Took the Ownership
A lot happened once Elon Musk took over Twitter. He spent $44 billion dollars to buy the platform. That’s more than Estonia’s GDP. However, after the acquisition, the microblogging platform received multiple government demands.
Currently, there are 8 Countries Where Twitter is Banned
As of 2025, X (Twitter) is completely banned in 8 countries: China, Iran, Myanmar, North Korea, Pakistan, Russia, Turkmenistan, and Venezuela.
Key Takeaways
Don’t have time to scan the entire piece? Don’t fret. Here are some key takeaways that will give you an idea about the role of X (Twitter) in the social media world.
- The Platform is set to hit 440 million users in 2025, with projections soaring past 500M by 2028. No signs of decline here.
- As compared to text-only tweets, if you post a video, you’ll get 10 times more engagement.
- While 300 million people log in daily, the monthly active users dropped by 5% in 2024, possibly due to Musk’s takeover.
- There are over 28 million Twitter Spaces, and users spent 2.4 million hours in them in just one weekend.
- Every single day, 500 million tweets flood the platform—that’s over 5700 tweets per second.
- 79% of users rely on X, ranking it higher than all the social media platforms.
- X.com ranks #9 globally, with 4.35 billion visits a month. It beats platforms like Reddit and Wikipedia in pages per visit.
Final Thoughts
X (Twitter) continues to dominate real-time conversations and microblogging, with 440 million users projected in 2025 and over 500 million tweets posted daily. Despite a 5% drop in monthly active users, Twitter engagement remains far superior than other platforms, especially for video content. With 4.35 billion monthly visits, X ranks as the 9th most-visited website globally. If you’re ready to reap the benefits of Twitter ads or other SEO and marketing efforts that pay off, get in touch with us today.